Spotlight-  Soft Skills needed for a career in business development and sales 

October 3, 2022


The value of soft skills like communicating effectively, conveying professionalism, teamwork, collaboration, thinking critically and solving problems are often linked to jobs in customer service or hospitality when in reality these skills are valued across the board. Take for example the soft skills needed for success with a career in business development and sales. This blog post is part of an ongoing series where we draw attention to the role of (and need for) certain types of soft skills in industries you may not think of. Last month we highlighted the importance of soft skills for careers in agriculture. In this post we’ll look at soft skills need for a career in business development and sales.


The skills we note below demonstrate how soft skills play an important role in the success of employees -  something recruiters should be looking for when searching for candidates. 


Five notable soft skills for business development professionals

    - Communication - Important when speaking with clients

    - Persuasion - Critical when procuring new business and speaking to a product/service

    - Responsibility - Essential when hitting goals and ensure accountability 

    - Confidence - Important to procuring trust with clients and making business decisions 

    - Resilience - Essential when dealing with rejection 


Additional thoughts we enjoyed reading came from noted LinkedIn blogger Yazan Abu Al Rous who shared his list of top soft skills needed in a LinkedIn Blog. Highlights of his thoughts (and a link to the post) are shown below.


Click here for link to post.


Communication & Interpersonal Skills

A good business developer must have strong communication skills. They are required to communicate, present, assert and speak to all the different stakeholders involved. He must also be able to cold call prospects with confidence to gain new clients.


Collaboration Skills

Business Development is not a one man show. It involves collaboration with multiple parties from inside and outside the company. Any good business developer should be able to build relationships, influence, manage conflicts and navigate through office politics to get things done.


Negotiation & Persuasion skills

This includes being always tactful and diplomatic. Achieving your set goals require that you can learn when to compromise and when to take a stand. To persuade your prospects to do what needs to be done, you will need to win their hearts, minds, and trust.


Project Management Skills

Good Business developers are in some way also project managers. They must be able to set goals, plan and manage projects, manage the risks involved, calculate budgets, cost, time and teams working on ongoing projects.


Business Development & Sales

Those within the business development and sales industry are garnering new client opportunities as well as maintaining an existing pipeline to grow business and generate sales.